Hong Kong, 9 December 2020 - AIA Group Limited (“AIA”; or the “Company”; stock code: 1299) announces a regional strategic digital technology partnership with ZA Tech Global Limited (“ZA Tech”), a joint venture between ZhongAn Technologies International Group Limited and SoftBank Vision Fund 1.
AIA’s partnership with ZA Tech brings a powerful and proven digital technology platform that will allow AIA to seamlessly connect to new and existing digital partners in all of AIA’s markets, excluding Mainland China. This technology will enable AIA to attract new customer segments with innovative and personalised products to meet their growing protection needs.
ZA Tech also brings to AIA considerable business and technical expertise in digital product design and pricing models, as well as providing access to new digital partners across Asia.
The first initiative under this partnership will be launched in Malaysia, where AIA General Bhd today announced a new digital insurance plan sold through Shopee, a leading online shopping platform in South East Asia. AIA and ZA Tech plan to extend the partnership across other AIA markets to include digital life and health insurance.
Mark Saunders, AIA Group Chief Strategy and Corporate Development Officer, said, “A step change in Technology, Digital and Analytics is at the heart of our growth strategy and our new partnership with ZA Tech will help us to accelerate our digital transformation.
“As consumer behaviours evolve, the increasing demand for choice and convenience is driving greater use of digital platforms for day-to-day services. AIA is connected to an expanding network of the best digital partners, allowing access to hundreds of millions of highly engaged and active users.
“Our agreement with ZA Tech is a significant step forward in enhancing our ability to connect with our existing and new partners, enabling us to build compelling new digital solutions faster, and create innovative ways of attracting new customers.
“This offers tremendous potential for AIA to build long-term relationships with these customers and meet their evolving financial advice, protection and savings needs through our multi-channel distribution to help many more people live Healthier, Longer, Better Lives.”
Bill Song, CEO of ZA Tech, said “Empowered by technology, we aspire to help our partners digitalise their businesses with our cutting-edge solutions, extensive knowledge and experience in Asia. We are delighted to partner with AIA, one of the leading insurers in the world, to address customers’ pain points through delivering scenario-based insurance products efficiently.
“With our experience in providing tailor-made InsurTech offerings, ZA Tech is well-positioned to embark on a new partnership journey with AIA as we seek to secure a stronger foothold in Pan-Asia. We look forward to helping AIA insure millions more customers across Asia.”
